The end of the year has a way of slowing things down for many travel blogs, not to mention the travel bloggers behind them. With all of the holidays, New Year, and distractions that follow, you might be wondering if it’s worth posting anything to your travel blog during the last few weeks of the year. The keys to figuring out whether or not to take a break require determining what you’re trying to accomplish and what value you’ll save with the time off.
Putting Worth In A Post
When trying to decide whether a posting is “worth it” you should define how you view that worth. For most, it’s a matter of traffic, so not posting is thought to maximize the publication of a new article when your readers are likely to be online. Useful posts tend to have a good shelf life though and exactly when they’re posted isn’t as important as the content itself. Whether or not to hold off on hitting publish depends on your readers more than anything.
Where Is Your Primary Audience?
Using Alexa, you can get a rough idea of which countries your travel blog is most popular in. Combined with Google Analytics, you can gather information about trends around holidays in those particular places.
For example, American audiences tend to be very active right before (but not on) major holidays and Swedes celebrate Christmas on the 24th. Those small details about your specific audience can help you time your posts just when people are looking to read (or waste time at work as it were) without leaving them a cluttered inbox of RSS feed after an offline break.
Don’t Post For Posting’s Sake
While the holidays do have special peak moments for many travel blogs; don’t simply post something just for the sake of having new content up. If you’re really struggling to come up with something (holiday-related material works well) perhaps you can direct your readers to something older you’ve written. That gives new life to your older posts that are still a good read rather than giving a wide-eyed audience lackluster content.
Have Posts Reflect Your Moods
Around the end of the year (or whenever holiday time happens to be for you), things can get personally hectic – having you look for a bit of light entertainment for a breath of fresh air. A good segment of your audience is likely to be feeling the same way and by easing up for a bit, you might be doing them and yourself a favor.
[photos by: Jessica Bee (rubber ducky with glasses), Peter Baer (feet on work desk)]
Great tips! Happy Holidays!!!
Thanks and happy holidays to you too!