StumbleUpon and it’s cousin su.pr are great ways to generate additional traffic to your travel blog but often those impressive SU numbers don’t match up with what you see in the ultimate stat tracker, Google Analytics. It can be confusing and discouraging until you understand the process and shift your expectations.
What Stumble Is And Isn’t
StumbleUpon’s about page clearly states their primary mission is to,
- …help you discover and share great websites.
I was told as much when I contacted StumbleUpon for more information about this question. Their response was that Stumble isn’t about generating traffic for websites but a way to enhance browsing for their readers. In fact, as I mentioned in a basic guide to StumbleUpon, you’ll be penalized if your activity seems only to benefit specific websites (aka. your own blog). The only way to get more detailed analytics from StumbleUpon is to sign up for their ads program.
Google Analytics Is The Baseline
In my opinion, Google Analytics is the best (free) way to track just about any information about traffic to your travel blog. Google Analytics does do some filtering however, to give you accurate numbers of actual people who are visiting pages on your travel blog. For example, Google Analytics doesn’t count the following types of clicks:
- Browsers with cookies disabled.
Not All Clicks Are Made Counted The Same
There is no one standard for a “click”. They are all counted by differently by the various software that specializes in that sort of thing like AwStats, Google Analytics, and so on. StumbleUpon creators didn’t create the site purely to drive traffic to your travel blog and aren’t as concerned about providing accurate statistics about clicks.
- On top of that I’m sure it doesn’t hurt them for users to see numbers that might be slightly inflated due to less scrutiny by their algorithm.
That’s not to say that many of those clicks aren’t counted or don’t help your blog but that you’ll likely see less in Google Analytics than you will in StumbleUpon on a regular basis. Go by Analytics or your preferred specialized software to track valid clicks and use StumbleUpon to rate, recommend, and discover new sites while working with others to benefit your own.