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Interpreting Where Your Travel Blog Is Most Popular Using Alexa

Several weeks ago when I posted some photos of Boras, Sweden I mentioned foXnoMad was most popular (relatively speaking) in that Swedish city according to website ranking engine Alexa. I was asked by Sherry Ott how other travel bloggers could determine specifically where in the world their sites were most popular and as it turns out, the answers is a series of “it depends”.

alexa

Not Available To Everyone

The higher a given Alexa rating (i.e. closer to number 1), the more accurate the data displayed about that particular site is. According to Alexa, most sites with a ranking over 100,000 have very limited information available about them, so any location-based data will be sparse in general.

stick man carrying globeWhere To Find The Location Data

When Alexa has a good amount of location data, or you get very popular in one particular city, that information will be displayed in your site summary. That’s how I saw I had my highest relative Alexa ranking in Boras.

However, if your summary doesn’t have that information you can still find out in which countries your travel blog is popular in by scrolling down and looking at your “Worldwide Traffic Rank”.

Alexa Caveats

Although it’s nice to have an idea of where your fans are in the world (especially if you’re running a travel blog), keep in mind that the location data Alexa uses primarily comes from their toolbar users. Basically the location data Alexa provides is a reflection of how many people with the toolbar installed access your travel blog from a given city or country.

Also, one more thing to keep in mind is that Alexa data is not considered reliable (by them) on websites with less than 1,000 monthly unique visitors.

Increase Alexa Ranking And Accuracy

You can increase your Alexa ranking ever so slightly yourself by installing the Alexa toolbar. It’s a bit bulky in most browser windows but since it’s used by Alexa to track surfing habits; every time you open up your travel blog it’s a mini boost for your site. When it comes to location information though you’re better off referring to Google Analytics for that data; it integrates nicely with these 13 recommended plugins.

Finally, aside from how neat it is to know where your readers are coming from, it can help you tailor your posts, be an idea for specific guest post requests, or be incentive to visit a city you might not have considered before.

[photo by: crystaljingsr (stick figure carrying globe)]

{ 7 comments… add one }
  • ayngelina October 16, 2010, 13:09

    Thanks for demystifying yet another aspect of blogging. I haven’t really looked too much into Alexa as I don’t need yet another statistic to stress about on the road 🙂

    • Anil P. October 17, 2010, 01:57

      haha, it definitely does get overwhelming after a while and the best thing to do is pick one (e.g. Google Analytics) and check it once a week. The rest just from time to time – it’s too easy to become statistic obsessed which can take away your time and focus.

  • Corinne @ Gourmantic October 18, 2010, 04:35

    I think we can get a little too obsessed with stats at times. This one sounds a little inaccurate if it depends on people using the toolbar, which incidentally collects information about your surfing habits – so no thanks! 🙂

    • Anil P. October 18, 2010, 04:38

      Stopping the habit of constantly checking stats was one of the best things I ever did to relive blogging stress — consequently it was tied to better stats 🙂 I guess the extra time and relief did some good.

      …you bring up a good point – how *did/does* Alexa remain one of the most influential metrics when it’s so incredibly limited and bias??

  • Gourav Garg April 28, 2014, 06:57

    Hi! I have started my travel blog (www.teasingearth.com) 2 months back. I have been consistent since then i.e I am writing one article every week. According to my known viewers, the content in each every article in very interesting and the quality has improved drastically.. Initially my Alexa ranking increased by 7 million in just one month but after that it’s more or less same. Please help!! I know it is bit early but in my openion it should not have been constant.

    • Anil Polat May 5, 2014, 10:42

      Alexa works on an exponential scale, so the each step in ranking become a little more difficult. It’s normal for it to plateau when you first start blogging and then develop from there based on your site’s readership.

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