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Are Blog Ranking Widgets Worth Displaying On Your Site?

Scroll down the sidebar of many a travel blog and you’re likely to see a number of 80 pixel blog widgets hanging out in a small cluster. You may also have some on your travel blog, wonder what they’re for, and ask yourself are blog ranking widgets worth displaying on your site. Blog ranking widgets are a trade off between traffic, Pagerank, loading times and a decision you’ll have to weigh carefully to get the right balance.

blog ranking widget blog rank widget

What Are Blog Ranking Widgets?

Blog ranking widgets, which look a lot like the images above, are visual links back to ranking lists. Many of them often include your site’s rank in the widget as well, announcing your clout to the world. They also typically have “follow” links (here’s how external links work) going back to the front page of the list.

all travel sites

The Ranking Pagerank Cycle

All of those incoming links back to the list from the front pages of travel blogs gives many ranking sites a very high Google Pagerank. The front page of many of the ranking sites usually have the top 10, 20, or 50 sites (as many as possible without hurting Pagerank) so scoring a spot is good for your travel blog. How these sites actually rank their lists varies, although many of them base your score on your Pagerank itself, creating a little loop of reciprocal ranked links.

Disadvantages Of Blog Ranking Widgets

One of the main drawbacks of these widgets is that you don’t get to control the code of the widget itself. (Of course you can modify it but doing so hurts you blog rank.) That can slow down how fast your site loads as the widget calls out to the ranking site to update you numbers and serve up that little widget image. With one or two widgets you won’t notice this effect much but that more you add the bigger a problem it becomes. Now you’re sacrificing loading time, a key factor in determining Pagerank for Google, and one of the most important metrics for keeping readers.

A Balancing Act

Initially, when your travel blog is on the new side, you can display these widgets in hopes of increasing your Pagerank. Once they begin to affect your loading time negatively though it’s time to remove them. Using tools like Pingdom, Website Optimization, or UpTrends it will be easy to determine the specific load time of each widget. Remember, each time your page loads, the longer it takes (i.e. more than 5 seconds) the exponentially greater chance that you’ll miss out on a reader sticking around long enough to discover your travel blog.

In fact gaining links for your blog, finding a niche, and fast load times are infinitely much more effective ways of developing an audience and establishing Pagerank on a successful travel blog.

{ 12 comments… add one }
  • Andi October 2, 2010, 11:17

    Ugh, this is all so confusing to me LOL. I get science, not computer science. πŸ˜‰

    • Anil P. October 2, 2010, 11:50

      If you have any specific questions feel free to ask, I’ll do my best!

  • Michael Hodson October 2, 2010, 13:19

    I shall ask the initial dumb question — as one with a newly self-hosted site. Which of these blog ranking widgets do you recommend loading up to start with, if you were going to recommend 2 or 3 specifically?

    • Anil P. October 3, 2010, 02:52

      Personally, I don’t recommend using them in general and haven’t used them in ages so I can’t say. Perhaps one of the other commenters has some recommendations on ones they’ve had success with?

  • Dean Lucas October 2, 2010, 18:59

    More like brag widgets when they display a ranking. They also act as public stat counters that advertisers often use to assess if a site is worth of advertising.

    As you say, they slow up your site and have follow links but you can easily modify these to ‘no follow’.

    • Anil P. October 3, 2010, 02:54

      True, you can modify the code but that usually corresponds to a drop in your rank for that particular site πŸ˜‰

  • Corinne @ Gourmantic October 2, 2010, 19:04

    Pingdom is a great tool. Not so sure about the merits of these widgets, I’m still assessing if they’re worth it but have removed one as it stopped updating post content.

    Since you mentioned speeding up your site, any chance of a future post on the topic? Maybe it suits your other tech blog better… Either way, it would be very appreciated πŸ™‚

    • Anil P. October 3, 2010, 02:55

      Definitely, I’ve got one coming up next week about the topic and will do a comprehensive one shortly after πŸ™‚

  • Andy Jarosz October 3, 2010, 02:32

    Thanks for the useful insights Anil. You prompted me into action. I’d had one ranking widget on my site for a while and was always aware that it seemed to take longer to load. Having read your post I removed it to check the effect on loading time and it was dramatic! The widget is gone for good.

    • Anil P. October 3, 2010, 02:57

      Great to hear – those little widgets can definitely act as heavy anchors slowing down your site!

  • 4 Cs - The advanced Marketing Mix August 21, 2011, 07:05

    Can you suggest some good ranking widgets for blogs? I use Blog top sites…and used to display TopofBlogs previously.. any other alternatives?

    • Anil P. August 21, 2011, 14:59

      Good in terms of traffic back to the site?

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